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New SE Trademarks Likely FFXIV Xpac Titles

October 13th, 2014 by Tony Garsow


Recently Square Enix filed for a wealth of new trademarks around this year’s New York Comic Con. One, perhaps two, may catch the eye of Final Fantasy XIV: A Realm Reborn fans eagerly anticipating the game’s first expansion:

商願2014-77990 HEAVENSWARD
商願2014-77991 蒼天のイシュガルド

The latter of which reads “Souten no Ishgard” or, roughly, “Blue Sky of Ishgard”. Many Final Fantasy XIV fans know Ishgard well — it is an isolationist city-state located in the northern mountains of Eorzea — visible from the Coerthas Central Highlands. Director/producer Yoshida and scenario writer Kazutoyo Maehiro of hinted a sky theme for the expansion in a previous Letter from the Producer Live XIII. (Watch here.) Post-release patches such as “Defenders of Eorzea” and the upcoming “Dreams of Ice” have also heavily hinted at Ishgard’s role in the main story in the future.

We speculate that the “HEAVENSWARD” trademark may be the English title version of the expansion.

We’re expecting an official announcement of expansion details at this weekend’s Fan Festival in Las Vegas. Stay tuned to Final Fantasy Network for further developments!

Source: FF-Reunion


  • CleavedDragoon

    Square just shot themselves in the foot.

    I don’t know how much the rest of you know about MMO culture (I’m an expert), but your reputation is a huge part of it. It’s not like it is in DOTA-likes where companies can become successful by being an asshole. If you screw over your MMO customers, you bring shame to yourself, and the only way to get rid of that shame is repentance.

    Which means when potential buyers look at this ‘GOTY edition’, and hear of the expansion, they won’t want to buy it.

    Square, don’t publicly announce this expansion or you can kiss your sales goodbye.

  • Tony Garsow

    You’re a dear. 😉

  • Robert Stukenbroeker

    Why would announcing an expansion kill sales? You need the original game to play the expansion anyways.